For people who've already tried

You don't need another plan. You need someone who answers.

Most people quit in the first two weeks, when nobody explains anything. With me, those are the two weeks I'm there every day.

Free · 3 minutes · Abdelrahman Ayman, 10 years coaching

Abdelrahman Ayman
Be honest

You've probably tried one of these

The 500-pound PDF

Same plan as everyone else. No one to ask when a weight feels wrong or the scale stops moving.

The app that counts for you

It tracks everything and explains nothing. You follow it until life gets busy, then it's gone.

The coach who goes quiet

Fast replies while you're paying. "Yes" or "no" when you need the reason. Gone after the sale.

None of them failed because you're lazy. They failed because nobody taught you.

14
What's different

I'm loudest when you're most lost

In your first 14 days you have a hundred questions: what to buy, how a movement should feel, why the plan says what it says. I answer every one on WhatsApp, with the whole reason, not one word.

By week three you're not following a plan anymore. You understand it.

People with your excuses

They were busy too

A professor, a banker, an art director, an engineer living alone abroad, and a doctor who later became a mother. Drag each photo.

Shared with each client's permission. Results depend on the person, the plan and the work.

The Dangerously Capable 12 weeks

What actually happens

Weeks 1–2

You learn

  • A deep call about your work, family, sleep and health
  • Your training and nutrition built around that
  • Daily WhatsApp with me while everything is new
Weeks 3–8

You build

  • Weekly check-ins and adjustments
  • We plan for travel, bad weeks and plateaus before they hit
  • You start making the calls yourself
Weeks 9–12

You own it

  • The visible change
  • You know your calories, your cardio, your body
  • You leave able to keep it, without a coach
Straight answers

But…

I'm too busy

Mohammad, an engineer, works abroad and lives alone. Dr Akram is a professor with no free hours. Both got there with short workouts built into the day they already had.

I don't have a gym

Seif did his 12 weeks at home in the 2020 lockdown with a pair of dumbbells: 15% less body fat, 5 kg more muscle.

I've lost weight before and it came back

That's why the goal is never a wedding or a holiday. Nada trained with me in 2021. Years later, as a mother, she still knows exactly how to look after herself.

I'm worried about my health

Mr Sayed came in with high cholesterol and short breath. We worked on his nutrition and training, and his bloodwork came back in range. Where it matters, we work with medical specialists.

Is this for women?

Yes. Sama and Nada are two of many. Most women who train with me came through a friend who did it first.

This is for you if

  • You want a change that lasts, not a quick event cut
  • You'll be honest with me about what you eat and do
  • You want to understand your body, not just obey a plan
  • You have a busy life and need a plan that fits it

It's not for you if

  • You want to lose 10 kg in time for the weekend
  • You want a file to download and forget
  • You'd rather hide the cake than tell me about it
Free · 3 minutes

Find out where you're really starting

Four questions. You get your score and the path that fits your life. If it's the 12 weeks, I read your answers before we speak.

From me

I got the body I dreamed of at 20 and realised I had no idea how it happened. I spent the next ten years finding out: nutrition clinics, the gym floor, my own company, the stage in Cairo and Dubai.

I nearly left this industry when I saw how much of it is selling and running. I stayed because of people like Mostafa, Nada and Seif, who changed their whole lives, not just their bodies.

If you're ready to be honest and do the work, I'll be there for every question.

Abdelrahman
For brands

The face that out-reached Philips 25 to 1

His Philips Middle East reel reached more than 3.3 million people, against the brand's own following of about 130,000. Mr Beard's biggest campaign posts are his face.

3.3MPhilips Middle East
261KMr Beard campaign
Partnership enquiries →
Dubai, Burj Al Arab Editorial portrait

Two weeks from nowyou'll understand your body.

Or you'll still be looking for the next plan. Your call.

Start the free assessment →